Love Apples®  NZ
The Heartland 4P's
People: Heartland Group
Place: Nelson New Zealand
Process: Apple Craft
Product: LoveApples

Love Apples® NZ

Welcome to the web site of the Heartland Group New Zealand and home of love apples.

We are proud of the fruit we produce and invite you to take the time to follow our applecraft process.

In the end we hope you better understand how the unique combination of people, place and process combine to deliver the apples you love to eat.

The Heartland 4P's

People: Heartland Group

The Heartland Group is based around four family businesses. They all have a shared passion for growing and supplying great eating apples.

The culture of care and attention to detail is encouraged in all the people who work with and are associated with the Heartland Group.

We are all encouraged to put the fruit first in everything we do.

Place: Nelson New Zealand

Nelson New Zealand is blessed with a climate that is perfect for producing great apples.

Cool crisp winters followed by long sun filled summers are the ideal combination for producing great apples.

Process: Apple Craft

We are innovative, in the selection of new varieties and changing orchard management practices.

Our trees are grown to fully utilise the sun's energy and soil's nutrients.

We measure and select the optimum time to harvest.

The fruit is stored in state of the art facilities.

Packing is just in time for shippment to the consumer.

Each step is about what is best for the apple.

Product: LoveApples

The simple unequaled pleasure of eating a great apple.

The delicious expectation created at the thought of the next piece of fruit.

Trust in the Brand and varieties that meet the expectation.

Love Apples®